Messijo logo Messijo
Pricing Solutions
Keyword Monitoring Lenses Notification Delivery Competitor Tracking
Support
Login/Register

Your next customers are complaining about your competitors right now.

Track competitor keywords, layer on a Lens to filter for frustration and intent, and you'll know the moment someone is looking for an alternative.

Start Monitoring Free

These conversations happen every day.

On Hacker News, on Bluesky, on Lobste.rs. Someone posts "I'm fed up with [competitor], what are the alternatives?" Someone else says "[competitor] just removed a feature I relied on." These are potential customers who've already decided they need something different. The question is whether you hear about it.

Track competitors the same way you track your own brand.

  1. 1

    Add competitor keywords

    Brand names, product names, whatever people actually say when they talk about them

  2. 2

    Add a Lens

    "Someone frustrated with [competitor] looking for alternatives", written in plain English

  3. 3

    Get a real-time alert

    The moment a matching post appears on Bluesky, HN, or Lobste.rs

  4. 4

    Respond while the thread is live

    Not after it's gone cold

A grid of posts is checked one at a time. Matching posts briefly turn yellow before every post returns to rest.

A reply an hour late is barely worth sending.

Hacker News threads move fast. Bluesky replies age out of view. If you're checking manually or relying on daily digests, you're showing up after the conversation has already moved on. Messijo alerts you the moment a match appears.

Two timeline tracks: manual check arrives 3 hours late after the reply window closes; Messijo alerts immediately when the competitor post appears Manual 3 hrs later Thread already cold. Messijo reply window HN High Intent just now "Ditching Notion. Any alternatives out there?"

The intel you pick up along the way

What features people want from competitors

Follow competitor keyword threads and you start seeing patterns in what's missing

Recurring complaints in your category

Not just about one competitor, but about the problem space your product lives in

The exact language people use when they're frustrated

Useful for messaging, positioning, and knowing what to say when you reach out

Catch the conversations your competitors are missing.

Free to start. No credit card required.

Start Monitoring Free

Common questions

Google Alerts only covers indexed web pages and misses Bluesky, Hacker News, and Lobste.rs entirely. It also does not catch real-time posts or untagged mentions on social platforms.

Messijo monitors those communities directly and delivers alerts the moment a match appears, with Lenses to filter out the noise before it reaches you.

We currently support listening for keywords on BlueSky, HackerNews, and Lobste.rs. We plan on adding other platforms as we grow. Feel free to let us know which additional platforms you would like us to support.

Mention and Brand24 focus on mainstream social platforms like Twitter and Instagram. They do not cover Bluesky, Hacker News, or Lobste.rs, which is where developers discover tools and talk about products like yours.

If your audience is on those platforms, those tools are missing most of your mentions.

Lenses are AI-powered filters you set up in plain English. Instead of getting every mention that contains your keyword, you describe the intent you care about: “people frustrated with [competitor]” or “posts asking for a tool recommendation.”

Lenses classifies each mention before sending an alert, so you only hear about the ones that matter.